Email Marketing Strategy & Execution
You already know email marketing is a powerful tool.
But between growing your brand, juggling daily tasks, and trying to keep up with campaigns, it often gets left behind, rushed, or underused.
Whether you’ve outgrown DIY efforts, want to bring Email Marketing in-house, or you’re starting from scratch and want to do it right, I offer full-service email marketing with both strategy and soul. Every flow, every subject line, every campaign is designed to feel aligned with your brand, while driving real, trackable results.
Who is this for?
Founders, teams, and e-commerce brands who:
Want to build or improve their Klaviyo (or similar) setup
Feel like their email flows don’t reflect their brand voice or depth
Are missing repeat sales, segmentation, or lifecycle strategies
Are ready to move away from expensive agencies and bring email back in-house, with clarity, ownership, and expert support
Want someone to handle it end-to-end
If you're looking to move away from the typical agency model (i.e, bloated retainers, generic flows, and rotating account managers) I offer a tailored alternative: high-converting email ecosystems that actually reflect your brand.
What we can work on together
Every brand’s needs are different, but here’s what’s included in most projects:
Flow design & setup: Welcome, post-purchase, abandoned cart, winback, browse abandonment, customer thank-you series, and more
Multilingual & localised automations (EN, FR, DE)
Klaviyo implementation or migration support
Monthly campaign planning + execution (Black Friday, Flash Sales, holidays, launches, content newsletters)
Retention strategy & customer segmentation
Copywriting & visual guidance (based on your tone of voice)
Flow audits + optimization reports
Analytics & A/B testing to discover what resonates most with your values-driven audience
My approach
You don’t need a million flows. You need the right messages, sent at the right time, in a voice that feels like yours.
My work blends strategy, systems, and storytelling. We’ll keep it clean, intentional, and rooted in what matters to your audience, not just open rates. Turning one time buyers in life-time customers and brand ambassadors.
Expect collaboration, clarity, and a sense of ease throughout.
My results
What makes those results possible?
Conversion-first flow design optimised for behaviour and segmentation
Intentional campaign messaging calibrated to your brand voice (rather than frequency-based sends)
Automated A/B testing that surfaces what works, fast
Training or handover so you can manage internally and retain momentum
Why this matters?
You’re not just aiming for benchmarks, you’re aiming to turn every email interaction into meaningful retention, trust, and revenue. With a clean, aligned email system, brands I've worked with typically see email deliver 25–30 % or more of their total revenue, while maintaining a sense of intention and care in every message.
We’ll begin with a short call to understand where you’re at and what you need most.
