You don't need a prettier website. You need clarity on your positioning.
For established founders who can feel their brand, but can't yet translate it into something that attracts the right clients and commands the right prices.
Are you…
You've built real revenue but your brand still looks like you're just starting out
The right clients & customers aren't finding you, and the wrong ones keep showing up
You can feel exactly what your brand should be, you just can't translate it into something that works
You're ready to go premium but your presence isn't commanding premium prices yet
You've outgrown the brand you built 18 months ago and you know it
Imagine this…
Clients & customers who arrive already understanding what you do, and ready to invest & buy without negotiation
A brand that sounds and feels unmistakably like you across every touchpoint
Positioning so clear that the wrong clients self-select out before they ever reach you
The confidence to hold your price because your brand communicates your value before you say a word
A strategic foundation that makes every business decision — from content to partnerships to pricing — faster and easier
A presence that opens doors to the opportunities, collaborations, and clients you actually want
The Brand DNA Method
The Brand DNA Method is a 3 months minimum strategic partnership for established founders who have built something real and whose brand hasn't caught up with where they actually are.
Brand strategy used to be a luxury, now it is a necessity. The barriers to entry of a lot of industries are very low nowadays. There is room for everyone, however, this means you need to be crystal clear on your positioning, messaging and identity early in your business journey
If your business feels unclear, inconsistent, or stuck at a growth plateau, the issue is rarely effort. It is almost always identity and positioning.
In today's saturated markets, the founders who grow are not the ones posting more or running more ads. They are the ones with a brand so clear, so specific, and so authentically theirs that the right clients & customers find them, and stay.
That is exactly what we build together.
The Soul of the Strategy: Why We Start With You
Most branding experts start with logos, colours, and fonts. I start with you.
The truth about branding: TikTok, Instagram, sleek websites, and LinkedIn posts are just megaphones. But a megaphone is useless if you have nothing to say - or worse, if you’re speaking in a voice that isn’t yours.
You cannot build a 7-figure brand on a low self-image. In a world of AI-generated content, low entry barriers and saturated markets, your product or service isn't always what sets you apart. You are. Your philosophy, your values, your specific way of operating in the world, and even your “why” behind the business are the only things that cannot be replicated. We extract the core philosophy that drives your business and clear the internal visibility blocks, because a high-level strategy requires a high-level identity to carry it.
That is why the foundation of The Brand DNA Method is YOU. We don't just build a business identity; we codify your philosophy into a brand strategy. We dig deep into the "Inner Work" first, so that when we eventually get to the social media strategy and the "Bibles," every post feels like a natural extension of your truth. You get personal development, mindset AND branding guidance.
In 90 days, you will be the Captain of your ship, not just someone trying to stay afloat (yes, I do love a metaphor).
The first three phases of your brand foundation
Month 1: Brand Core
(Clarity & Identity)
What we build:
Brand Audit: A full review of your website, social media and copy. What's working, what's losing trust, and what to fix immediately.
Brand Foundation Document: Your core values, mission, positioning and long-term vision articulated clearly, probably for the first time.
Your "Category of One" Positioning Statement: A definitive document that explains exactly what makes you different, so you never have to compete on price again.
Customer Personas: 1–2 precise archetypes of your ideal buyer: who they are, what they believe, and why they choose you over everyone else.
Competitive Landscape Map: Where you sit in your market, what space you can own, and how to make your competitors irrelevant,
By the end of Month 1: Decision fatigue is gone. You stop trying to be everything to everyone and step into a position only you can hold.
Month 2: Brand Expression
(Voice, story, personality & identity)
What we build:
Brand Archetype & Personality: How your brand behaves, what it stands for emotionally, and the feeling it consistently leaves behind.
Voice & Tone Guide: How your brand writes and speaks. Words to use, words to avoid, on-brand vs. off-brand examples, so every piece of content sounds unmistakably like you.
Messaging Framework: 3–5 core pillars that run through every caption, page, and conversation, so your communication is always consistent and always strategic.
Brand Storytelling Framework: Your founder story, your brand's mythology, and the narrative that turns followers into believers.
Rewritten Key Copy: Your About page, homepage hero and core offer descriptions rewritten together, on-brand and conversion-ready.
By the end of Month 2: Your business has a personality. You move from selling to connecting, and your audience feels the difference.
Month 3: Brand in Motion
(Execution, consistency & implementation)
What we build:
Visual Identity: Creative direction for photography, aesthetic and design, brought to life through a designer I personally brief and direct, so your visual brand matches the quality of your actual work. You walk away with a finished identity, not just a brief.
Content Strategy: Your content pillars, post types and the job each piece of content must do for the brand.
30-Day Content Plan: A plug-and-play launch plan so you leave the program with momentum, not a blank page.
The Brand Bible: One master document compiling everything built across 90 days. Your brand's permanent operating manual.
90-Day Growth Roadmap: Your strategic priorities after we finish: next steps, next hires, next investments. So you always know what to do next.
By the end of Month 3: Your brand is documented, consistent and ready to grow without you holding it together manually. The "what do I post?" question is permanently retired.
What happens after 90 days?
Most brand strategists hand you a document and disappear.
I don't.
For founders who want to keep moving, from strategy into execution, I stay on as your strategic lead while your team or freelancers bring the brand to life.
Brand Implementation Retainer From Month 4 onwards.
I direct & manage your creative execution so nothing goes live that isn't aligned with what we built.
Freelancer briefings, design feedback, content review, campaign direction… you keep the momentum without starting over with someone new.
Available to Brand DNA Method clients only. Details discussed at the end of Month 3.
What you get
Weekly 1:1 sessions
During the whole 90 days to build your Brand step by step 1:1
Slack Support
A dedicated Slack channel between sessions, for brand checks, copy feedback, and strategic gut-checks when decisions need to be made fast.
The Done-With-You "Bibles":
Your permanent brand operating manual, built with you across all 3 phases. Includes your Brand Positioning Blueprint, Voice & Tone Guide, Content Strategy and 90-Day Growth Roadmap.
Audit/Review Feature
A "Brand Audit" of your current assets (Website, Instagram, TikTok, LinkedIn etc…) in Month 1. I take a look at your current branding and tell you exactly what to fix.
The Voice & Tone" Script:
A cheat sheet you can hand to a future Virtual Assistant or Social Media Manager so the brand stays consistent without you., and tailored to your specific needs.
Testimonials
Solène has a rare ability to reflect your potential back to you in a way that naturally raises your standards and ambitions. I highly recommend working with her if you’re looking to elevate your business or career.
— Josephine Bayer, JournalistSolène didn’t just help me “fix my brand... she helped me trust myself again. I stopped copying others, found my voice, and finally felt proud of what I was putting out. My business grew as a result.
— Julia, Fashion Brand founderWorking with Solène feels like having a brand strategist and mindset coach in one!! She sees exactly what’s blocking you, and knows how to remove it. My clarity, confidence, and revenue all shifted.
— Lindsey, Skincare brand founderReady to close the gap between who you are and how the world sees you?
On this call, we’ll discuss how I might be able to help.
If you’ve already tried spending thousands on ads, posting endlessly on social media, tweaking your website for the hundredth time, yet still feel invisible in your market…
The issue usually isn’t effort. It’s clarity.
This starts with a free 45-minute discovery call. We'll look at where your brand is, where you want it to be, and whether the Brand DNA Method is the right fit for where you are right now.
You'll leave with clarity either way.