Build an Iconic Brand That Is a Radical Extension of Your Truth.
I help overwhelmed business owners codify their unique DNA into a definitive branding roadmap so they can stop "renting" customers and start leading their market.
Are you…
Exhausted from screaming into the digital void, feeling like your business is just another "replaceable product" in a sea of noise?
Paralyzed by "Decision Fatigue," wasting hours wondering what to post, how to price, or who you’re actually talking to?
Stuck in a cycle of "selling" and "hustling" for every single lead because you lack a brand identity that attracts people to you?
The "best-kept secret" in your industry, frustrated that your social media pages looks like you started yesterday even though you know your product changes lives?
Drowning in "expert" advice to "just be consistent," when what you actually need is a roadmap that works for a busy founder?
Imagine this…
Opening your laptop to a business that has a soul, a voice, and a "Category of One" position that makes competition irrelevant.
Having a definitive "Brand Bible" that makes every business decision - from your website copy to your social media posts - feel effortless and aligned.
Stepping into the "premium" space with total confidence, knowing exactly how to evolve your brand identity without losing the loyal customers you’ve worked so hard to get.
Implementing a high-level brand strategy in minutes, not hours, so you can stop being a "content creator" and get back to being the visionary behind your business.
Transitioning from a "busy business owner" to a "respected brand authority" who commands premium prices and attracts loyal advocates on autopilot.
I’ve been there…
I remember the "best-kept secret" phase vividly. I was shouting into the void, posting daily without a coherent message, and watching my brand look painfully generic & bland next to my competitors. I even poured money into ads, but even with that, the sales were not there. I was tweaking my website for the 100th time, changing colors, layouts, swapping fonts - but the conversions never came. I had the "look," but I didn't have the soul. I realized I was losing my audience's trust because I was inconsistent; I was just a store renting attention, not a brand owning a market.
The Turning Point: I realized that "more content" or "better ads" wasn't the answer. Identity was. I stopped the frantic tweaking and applied the same 4 Pillars of Branding I now walk my clients through. It was a lot of work! Not going to lie! I codified my "Brand Bible," narrowed my positioning, and finally built a messaging house that actually spoke to my dream client’s heart. I stopped trying to be an "influencer" and started acting like a CEO who knows exactly what her brand stands for. I infused my brand with who I am and the best part, I did not need ads anymore to make 3x what I was making with ads! 95% of my sales and traffic was purely organic. What a joy!
The Result: Within months, the "What do I post today?" panic vanished because my brand finally had a clear, repeatable DNA. My business transformed from a stressful "second full-time job" into a self-sustaining asset that commands premium prices and attracts loyalists on autopilot. You don’t have to feel invisible or lose money on ads that don't convert anymore. My methodology takes the "guesswork" out of branding so you can stop being a vendor and start being a category of one.
The Brand Identity Program
That’s why I created The Brand Identity program, a high-level 3-month coaching for business owners who are ready to lead their industry. I provide the step-by-step operational roadmap and strategic clarity you need to move from a generic store to an iconic brand, allowing you to attract loyal advocates and outlast your competitors without the overwhelm and burnout
The Soul of the Strategy: Why We Start With You
Most branding experts start with your logo. I start with your soul.
The Truth About Branding: TikTok, Instagram, sleek websites, and LinkedIn posts are just megaphones. But a megaphone is useless if you have nothing to say - or worse, if you’re speaking in a voice that isn’t yours.
You cannot build a brand - personal or business - if you do not know who you are. In a world of AI-generated content, low entry barriers and saturated markets, your product or service isn't what sets you apart. You are. Your purpose, your values, your specific way of operating in the world, and even your "weird" hobbies and interests are the only things that cannot be replicated.
Without the inner work, there is no brand. If you don't do the work of being curious about yourself - your habits, your passions, and the specific impact you want to have - your business will feel hollow. Your Instagram will have no soul, your website will feel generic, and you will eventually burn out trying to maintain a "persona" that isn't you.
That is why the foundation of The Brand Authority is YOU. We don't just build a business identity; we codify your DNA into a brand strategy. We dig deep into the "Inner Work" first, so that when we eventually get to the social media strategy and the "Bibles," every post feels like a natural extension of your truth.
The Goal: Moving from "Invisible & generic store" to "Iconic Industry Authority."
90 Days from now, this will be your life.
The Power of Uniqueness: You will experience the "Category of One" feeling where potential clients stop comparing your price to others because they aren't just buying a service - they are buying into your specific vision and energy.
Content Effortlessness: You will open your laptop on a Monday morning and know exactly what to post to trigger loyalty, spending 20 minutes on strategy instead of 5 hours in a creative burnout loop.
Market Distinction: You will experience the "Category of One" feeling where potential clients stop comparing your price to Amazon or your competitors,
The CEO Exhale: You will feel the relief of having a "Brand Bible" that allows you to delegate tasks to a team or VA, knowing the brand voice stays consistent even when you are completely offline.
In 90-days you will feel like you are steering a ship rather than treading water (yes, I do love a metaphor!)
Here’s how our 3 months together will turn your business into an iconic asset:
Month 1: The Foundation of Focus
(Clarity & Positioning)
Asset Audit: We review your current site and social media to identify exactly where you are losing trust and how to fix it immediately.
The Identity Excavation: Digging into your values, passions, personal mission, and unique DNA to find the 'soul' of your brand before we ever touch a marketing tool.
Decision Fatigue Cure: By anchoring your brand in your true self, we strip away the "shoulds" and the "everything to everyone" fluff, leaving you with a laser-focused "Category of One" that only you can occupy.
Purpose-Driven Positioning: We align your business goals with your personal "Why," ensuring your market position feels like a natural extension of who you are, not a costume you have to wear. You’ll gain a definitive document that explains exactly what makes you different, so you never have to compete on price again.
Month 2: The Soul of the Brand
(The Soul, Identity & Trust)
Voice & Tone Codification: You’ll receive a "Voice & Tone" script that makes your marketing sound like you - not a generic ChatGPT prompt or an influencer.
The Trust-Builder Ecosystem: We build the "Bridge" between your inner values and your audience's needs, creating a sequence that makes people feel they are connecting with a human, not a corporation.
Aesthetic Authority: You’ll align your "look" with your "message," ensuring your visual brand matches the high-level quality of your actual work.
The CEO Shift: You’ll transition from "selling products" to "leading a movement," feeling the pride of owning a brand that finally matches the person behind the screen.
Month 3: The Momentum Engine
(Communication & Social Strategy)
The Content Calendar: You’ll get a plug-and-play 90-day plan that tells you exactly what to say to trigger loyalty, saving you 10+ hours a week.
Expertise-Proof-Connection (E.P.C.): You’ll master a communication framework that turns every post into an equity-building asset for your business.
Operational Freedom: You’ll set up a repeatable system for social media that allows the brand to attract leads even when you are completely offline.
The Launching Pad: You’ll walk away with the "Content Strategy Bible," giving you (and your future team) the roadmap to scale without losing your authenticity.
What you get
Weekly 1:1 sessions
During the whole 90 days to build your Brand step by step 1:1
WhatsApp/Async support
The "Co-Pilot” support. Essential for when you are about to post something or make a business deal and need an instant "Brand Check."
The Done-With-You "Bibles":
The Brand Positioning Blueprint: A visual map of your "Category of One."
The Content Calendar: A plug-and-play system that tells you exactly what to say for the next 90 days.
Audit/Review Feature
A "Brand Audit" of your current assets (Website, Instagram, TikTok, LinkedIn etc…) in Month 1. I take a look at your current branding and tell you exactly what to fix.
The Voice & Tone" Script:
A cheat sheet you can hand to a future Virtual Assistant or Social Media Manager so the brand stays consistent without you., and tailored to your specific needs.
Testimonials
Before working with Solène, I was invisible online despite years in business. In 12 weeks, I clarified my positioning, rebuilt my content, and started attracting qualified leads organically. This wasn’t motivation, it was strategy!
— Business ownerSolène didn’t just help me “fix my brand... she helped me trust myself again. I stopped copying others, found my voice, and finally felt proud of what I was putting out. My business grew as a result.
— Creative EntrepreneurWorking with Solène feels like having a brand strategist and mindset coach in one!! She sees exactly what’s blocking you, and knows how to remove it. My clarity, confidence, and revenue all shifted.
— E-commerce ownerReady to build a brand like a pro?
On this call, we’ll discuss how I might be able to help.
If you’ve already tried spending thousands on ads, hours on content, tweaking your website colors for the 100th time, and forcing yourself to be a "consistent content creator" without seeing a single loyal advocate...
Maybe what you need isn’t a better marketing agency, more TikTok advice. Maybe it’s that you’ve been missing a soul-deep connection between who you are and what you sell. You have a store, but you haven't built a brand. That’s what this is.
This isn’t about just "fixing your Instagram." It’s about codifying your unique DNA into a strategic roadmap that makes competition irrelevant. It’s about building a business that doesn't just look good, but feels true.
And if that’s the kind of change you’re ready for - if you're ready to stop being the "best-kept secret" and start becoming the iconic authority of your market,
I invite you to book a free Brand Strategy audit today. Let’s find the soul of your business together.